Synsam AB (publ), through its subsidiaries, operates as an optical retailer in the Nordic Region. The company offers glasses, sunglasses, sports glasses, and contact lenses, as well as glasses and contact lens subscriptions, and eye examination services under the Synsam Lifestyle brand. It sells its products through directly owned and franchised stores, as well as through ecommerce in Sweden, Denmark, Norway, Iceland, and the Faroe Islands, and Finland.