Ayima Group AB (publ), through its subsidiaries, operates as a digital marketing agency worldwide. The company operates through SEO, Paid, Content & Creative, and Data & Analytics segments. It provides various software tools, including Redirect Path, Page Insights, Pulse, and Appotate, as well as Updatable, which allows users edit their websites in real time through a simple visual interface.

The company also offers SEO consulting services; media placements and advertising comprising PPC advertising, branded content, and display ads services; data and analytics consulting includes inspecting, cleansing, transforming, and modelling of data; and creative and content marketing services consists of creation and sharing of online material, such as videos, blogs, and social media posts, as well as web design and website development services. It serves telecommunications, finance, retail, and pharmaceutical industries. Ayima Group AB (publ) was founded in 2007 and is headquartered in London, the United Kingdom.