Yue Yuen Industrial (Holdings) Limited, an investment holding company, engages in manufacturing and sale of athletic, athleisure, casual, and outdoor footwear in the People's Republic of China, rest of Asia, the United States, Europe, and internationally. The company operates as an original design manufacturer/original equipment manufacturer for various international brand names, such as adidas, Asics, New Balance, Nike, Salomon, and Timberland. It also distributes sporting products; and operate sport service platform, which includes events, venues, media, broadcasting, shopping, activities, registration, ticketing, and other sports-related services online and offline for event sponsorship, promotions, sports center operations, and design services.

In addition, the company provides commercial spaces to retailers and distributors; and trades in footwear.