SPXA

Spectrum DNA, Inc. operates a social media studio that creates digital networked applications, which are engines of engagement (enginets) primarily for media outlets and brand advertisers. Its enginets are branded Web and wireless-based network experiences, and Web and mobile applications. The company's principal enginets include The Addictionary, a social wordplay engine used as the foundation for apps created to engage in word-related apps; and PlanetTagger, a location-enabled integrated social marketing platform that offers online communities a tool, which centralize the social media marketing and editorial programming, as well as provides the community users with utility to extend the reach of the community.