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Spectrum DNA, Inc. is a social media development company specializing in creating engaging digital applications, referred to internally as "enginets." These tools are designed to foster user interaction and are primarily adopted by media companies and brand advertisers. Their enginets span various branded online experiences, including web platforms, mobile applications, and wireless network solutions. Key offerings from Spectrum DNA include: The Addictionary: A foundational social wordplay engine that underpins numerous interactive applications focused on word-related games and engagement.