Based in Los Angeles, California, and founded in 2001, Wizard Entertainment, Inc. (formerly Wizard World, Inc. until October 2018) specializes in orchestrating live multimedia conventions across the United States, focusing on diverse pop culture phenomena. These events offer an engaging environment for both social interaction and entertainment, catering to devotees of cinema, television programs, video games, cutting-edge technology, collectible toys, online social platforms, comic books, anime, and graphic novels. Furthermore, these conventions serve as valuable platforms for entertainment, toy, gaming, publishing, and retail companies, providing avenues for sales, strategic marketing, product visibility, public relations, advertising, and corporate sponsorships.