Sequential Brands Group, Inc., including its associated entities, cultivated a diverse collection of consumer brands primarily focused on the active and lifestyle sectors. The company's business model revolved around licensing these brands for a broad array of merchandise, such as clothing, footwear, fashion accessories, and household goods. Its portfolio featured well-known names including Jessica Simpson, AND1, Avia, Joe's, GAIAM, Ellen Tracy, William Rast, Heelys, Caribbean Joe, DVS, and SPRI.