Sipup Corporation, a business-to-business-to-consumer (B2B2C) company, operates a proprietary platform for plant-based products. It offers plant-based groceries and burgers, fresh produce, beverages, prepared meals, and fashion and home goods, as well as facilitates the distribution of content relevant to the plant-based community and provides opportunities for participants to collaborate and meet up, either virtually or in person. The company serves consumers, merchants, and suppliers.