Photocat A/S researches, develops, and produces photocatalytic technology solutions for building materials and asphalts that reduces harmful matters caused by air pollution worldwide. Its photocatalytic building materials degrades air pollutants when exposed to light. The company's products include NOxOFF, a formulated coating for wet concrete, bitumen roofing, and asphalt road surfaces; Actifloor, which acts as a giant natural filter for surfaces; Photocat Garden, a concrete impregnation with photocatalytic attributes that helps in reducing air pollutants; and ShineOn.