The Singing Machine Company, Inc., operating with its various subsidiaries, specializes in the design, promotion, and distribution of consumer karaoke sound systems, related accessories, and digital music content. Its market reach spans North America, Europe, and Australia. The company's diverse product portfolio includes its flagship 'Singing Machine' branded karaoke devices, licensed 'Carpool Karaoke' microphones, and 'Party Machine' microphone accessories and portable Bluetooth microphones.