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NowVertical Group Inc., together with its subsidiaries, operates as a big data, analytics, and vertical intelligence company in the United States, Argentina, Brazil, Chile, the United Kingdom, and internationally. The company offers acquisition and insights solutions, including partner marketing, marketing attribution, campaign analytics, customer segmentation, and NOW SnowGraph; engagement and retention solutions, such as customer lifetime value, cross-sell and upsell, customer engagement, customer retention, and predictive recommendations; and data management and planning solutions comprising data risk mitigation, single customer view, single view reporting, and unified content management. It also provides analytics and intelligence services, including 360-degree planning and analysis, artificial intelligence, data science, and business analytics; data operations and engineering services, such as machine learning operations (MLOps), DataOps, data engineering, and middleware services; and data strategy and governance services comprising data modernization, expert assessments, and data governance.