National Beverage Corp., operating through its various subsidiaries, specializes in the creation, production, promotion, and distribution of a diverse portfolio of beverages. Its primary markets are the United States and Canada, where it offers sparkling waters, fruit juices, energy drinks, and carbonated soft drinks. The company particularly targets consumers who prioritize an active and health-conscious lifestyle, providing them with options like LaCroix, LaCroix Cúrate, LaCroix NiCola, Clear Fruit, Rip It, Everfresh, Everfresh Premier Varietals, and Mr.