National Beverage Corp., along with its various subsidiaries, operates as a leading beverage company primarily engaged in the development, production, promotion, and sale of a diverse range of drinks throughout the United States and Canada. Its extensive product lineup includes sparkling waters, fruit juices, energy beverages, and traditional sodas. The company strategically appeals to health-conscious and active individuals with offerings like the LaCroix family of sparkling waters (including Cúrate and NiCola), Rip It energy drinks, and a variety of juices such as Clear Fruit, Everfresh (and its Premier Varietals), and Mr.