Bread Financial Holdings Inc., established in Columbus, Ohio in 1996 and formerly known as Alliance Data Systems Corporation until its rebranding in March 2022, delivers sophisticated payment and lending solutions to consumers and businesses across North America. The company's offerings encompass credit card and various loan financing services, alongside comprehensive risk management, account origination, and funding capabilities. These services support approximately 130 private label and co-branded credit card programs, and are extended to roughly 500 small and medium-sized businesses through its Bread partnerships.