2306

YH Entertainment Group operates as a Chinese artist management company in Mainland China. Its artist management services include participating in commercial activities, such as endorsement deals, business promotion events, and commercial performances; and providing entertainment content services consisting of performing in movies, drama series, music, and variety programs. The company also engages in the music intellectual property (IP) production and operation activities, which include licensing its music IPs to music streaming platforms and other music service providers, as well as selling digital and physical copies of its music IPs; and provision of pan-entertainment business, such as commercial development of virtual artists, variety program format licensing, and sale of artist-related merchandise.