Monster Beverage Corporation, founded in 1985 and based in Corona, California, operates as a global entity dedicated to the innovation, marketing, and distribution of energy beverages and their underlying concentrates. The company's operations are strategically divided into three main segments: Monster Energy Drinks, Strategic Brands, and Other. Its extensive product portfolio encompasses a wide variety of drinks, including numerous carbonated energy formulations, alongside a diverse selection of non-carbonated ready-to-drink options such as iced teas, lemonades, various juice cocktails, single-serve fruit and dairy beverages, coffee drinks, sports hydration drinks, still and sparkling waters, and natural or flavored sodas.