Better Collective A/S, together with its subsidiaries, operates as a sports betting media company worldwide. The company primarily focuses on online sports betting and gambling platforms. It offers various community-based digital platforms, including bettingexpert.com, social network of sports betting tipsters; SpilXperten, a sports betting media platform; Action Network, a source for sports betting insights; Irishracing.com, a website, which provides coverage of Irish, British, and international horse racing; Speltips.se for betting tips; HLTV.org, a website for news from the e-sport industry, CS:GO match information, and player and team rankings; RotoGrinders for fantasy sports; Wettbasis, which provides betting tips for German betting enthusiasts; VegasInsider, a platform for betting tips and picks in the United States; Betarades, a platform for online betting news in Greece; PariuriX, a platform in Romania for finding the sports betting tips; and ScoresAndOdds, a statistical analysis designed for sports bettors in the US.

Better Collective A/S was founded in 2004 and is headquartered in Copenhagen, Denmark.