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Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing and Paid Media segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playmaker HQ for sports and entertainment; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; Wettbasis for German sports betting knowledge; VegasInsider for sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile.

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