Century Entertainment International Holdings Limited, an investment holding company, engages in the gaming and entertainment related businesses in the People's Republic of China and Hong Kong. It operates through Gaming and Entertainment Related Businesses, and AR/VR and Mobile Games Solutions segments. The company is involved in the operation of VIP rooms; and VIP gaming tables.

It also develops mobile games and augmented reality/virtual reality applications for clients. The company was formerly known as Amax International Holdings Limited and changed its name to Century Entertainment International Holdings Limited in December 2019. The company was incorporated in 1997 and is headquartered in Sheung Wan, Hong Kong.