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Viva Goods Company Limited, an investment holding company, provides apparel and footwear in the United Kingdom, the Republic of Ireland, America, the People's Republic of China, Asia, Europe, the Middle East, and Africa. It operates in two segments, Multi-Brand Apparel and Footwear, and Sports Experience. The Multi-Brand Apparel and Footwear segment engages in the design and development, branding, and sale of apparel and footwear consumables under the Clarks, bossini.