New World Department Store China Limited, an investment holding company, owns and operates department stores in the People's Republic of China. The company is also involved in the property investment activities; operation of convenience stores, household goods shops, and shopping malls; and provision of catering, management, and financing services. It operates department stores under the New World brand name in Mainland China; and department stores and shopping malls under the Ba Li Chun Tian brand name in Shanghai and Mainland China, including Beijing, Tianjin, Yanjiao, Yantai, Lanzhou, Xi'an, Harbin, Shenyang, Shanghai, Nanjing, Wuhan, Changsha, Zhengzhou, Chengdu, Chongqing, Kunming, and Mianyang, as well as nine Love " Original " Life (LOL) concept shops, and two N+ convenience Stores.

The company was founded in 1993 and is headquartered in Causeway Bay, Hong Kong.