Eternity Investment Limited, an investment holding company, primarily engages in the sale of financial assets and money lending businesses. The company operates in four segments: Property Investment, Sale of Financial Assets, Money Lending, and Sale of Jewelry Products. It also designs and sells jewelry products; and leases rental properties.

In addition, the company manages membership-based golf club and resort that provides recreational and wellness services; provides property development and property management services; and manages and operates cultural forum and related cultural activities. It operates in Hong Kong, Australia, Europe, the People's Republic of China, and the United States. The company was formerly known as China Star Investment Holdings Limited and changed its name to Eternity Investment Limited in June 2010.

Eternity Investment Limited was incorporated in 1999 and is headquartered in Central, Hong Kong.