Samson Holding Ltd., an investment holding company, designs, manufactures, markets, trades in, and sells residential and commercial furniture in the People's Republic of China, the United States, and internationally. It offers furniture for homes, hotels, and offices, as well as procurement services. The company markets its furniture products under the Universal Furniture, Miranda Kerr Home, Coastal Living Home Collection, Legacy Classic Furniture, Legacy Classic Kids, Craftmaster Furniture, Baker, Milling Road, McGuire, LacquerCraft Hospitality, Universal Furniture China and Athome, Rachael Ray, Paula Deen Home, Legacy, Craftmaster Furniture, and Grand Manor brands.

The company was founded in 1995 and is headquartered in Jiashan, China.