Sa Sa International Holdings Limited, an investment holding company, engages in the retail and wholesale of cosmetic products in Hong Kong and Macau, Mainland China, and Malaysia. The company offers approximately 600 brands of skincare, fragrance, make-up, body care, hair care, and health and fitness products, as well as beauty gadgets. It is also involved in intellectual property rights and property holding; and charitable activities.

In addition, it sells its products through e-commerce platforms, including sasa.com, mobile app, social commerce, and third-party platforms.