Apple Inc.

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

Alphabet Inc.

Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutions such as infrastructure, cybersecurity, database management, analytics, artificial intelligence, and other professional services. This encompasses the Google Workspace suite, a collection of cloud-native communication and collaboration tools for businesses, including Gmail, Docs, Drive, Calendar, and Meet, among other offerings tailored for corporate clients. The Other Bets segment is dedicated to developing nascent ventures, particularly those focused on healthcare-related and internet services. Established in 1998, Alphabet Inc. maintains its corporate headquarters in Mountain View, California.

AAPL vs. GOOG Stock Comparison

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Compare AAPL and GOOG: 0.30% vs 0.27% dividend yield, 39.8 vs 15.9 P/E ratio, plus performance, fundamentals and dividend history. Updated daily.

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	AAPL	GOOG
Basics
Name	Apple Inc.	Alphabet Inc.
Price	$347.73	$317.28
Sector	Technology	Communication Services
Market cap	large / 5,074,761,241	large / 3,880,313,854
Beta	1.07	1.20
Dividends
Dividend	$1.06	$0.8600
Yield	0.30%	0.27%
Frequency	Quarterly	Quarterly
Payout ratio	12.14%	4.32%
Dividend CAGR (3y)	4.09%	–
Dividend CAGR (5y)
Dividend CAGR (10y)
Dividend safety score
Overall score
Forward payout ratio
Payout ratio/FCF
Dividend CAGR (3y)
Revenue CAGR (3y)
Debt/EBITDA
Debt/Equity
Valuation
P/E	39.83x	15.94x
P/S	8.39x	8.24x
P/B	41.61x	7.98x
P/CF	27.09x	20.11x
P/FCF	29.65x	45.30x
PEG ratio	5.30x	3.77x
EV/EBITDA	23.61x	18.14x
Fundamentals
Gross margin	47.33%	59.66%
Operating margin	32.38%	32.04%
Pretax margin	32.40%	39.42%
Net margin	27.04%	32.80%
Tax rate	16.56%	16.78%
ROE	159.94%	35.00%
ROA	31.05%	22.20%
Interest coverage	–	–

	AAPL	GOOG
Basics
Name	Apple Inc.	Alphabet Inc.
Price	$347.73	$317.28
Sector	Technology	Communication Services
Market cap	large / 5,074,761,241	large / 3,880,313,854
Beta	1.07	1.20
Dividends
Dividend	$1.06	$0.8600
Yield	0.30%	0.27%
Frequency	Quarterly	Quarterly
Payout ratio	12.14%	4.32%
Dividend CAGR (3y)	4.09%	–
Dividend CAGR (5y)
Dividend CAGR (10y)
Dividend safety score
Overall score
Forward payout ratio
Payout ratio/FCF
Dividend CAGR (3y)
Revenue CAGR (3y)
Debt/EBITDA
Debt/Equity
Valuation
P/E	39.83x	15.94x
P/S	8.39x	8.24x
P/B	41.61x	7.98x
P/CF	27.09x	20.11x
P/FCF	29.65x	45.30x
PEG ratio	5.30x	3.77x
EV/EBITDA	23.61x	18.14x
Fundamentals
Gross margin	47.33%	59.66%
Operating margin	32.38%	32.04%
Pretax margin	32.40%	39.42%
Net margin	27.04%	32.80%
Tax rate	16.56%	16.78%
ROE	159.94%	35.00%
ROA	31.05%	22.20%
Interest coverage	–	–

AAPL vs. GOOG Stock Comparison

AAPL vs. GOOG Stock Comparison

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