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GOOG vs. AMZN Stock Comparison
Updated: Oct 26, 2026
Compare Alphabet Inc. (GOOG) and Amazon.com, Inc. (AMZN) stocks across key metrics, including the price chart below of performance and returns, as well as a side-by-side comparison of fundamentals, valuation, dividends and more. Check out our ETF comparison tool to compare ETFs instead.
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GOOG
$317.28
AMZN
$248.00
| Add stock | Add stock | Add stock | |||
|---|---|---|---|---|---|
Basics | |||||
| Name | Alphabet Inc. | Amazon.com, Inc. | |||
| Price | $317.28 | $248.00 | |||
| Sector | Communication Services | Consumer Cyclical | |||
| Market cap | large / 3,880,313,684 | large / 2,675,002,400 | |||
| Beta | 1.20 | 1.46 | |||
Dividends | |||||
| Dividend | $0.8600 | – | |||
| Yield | 0.27% | – | |||
| Frequency | Quarterly | – | |||
| Payout ratio | 4.32% | – | |||
| Dividend CAGR (3y) | – | – | |||
| Dividend CAGR (5y) | |||||
| Dividend CAGR (10y) | |||||
Dividend safety score | |||||
| Overall score | |||||
| Forward payout ratio | |||||
| Payout ratio/FCF | |||||
| Dividend CAGR (3y) | |||||
| Revenue CAGR (3y) | |||||
| Debt/EBITDA | |||||
| Debt/Equity | |||||
Valuation | |||||
| P/E | 15.94x | 19.95x | |||
| P/S | 8.24x | 2.98x | |||
| P/B | 7.98x | 5.19x | |||
| P/CF | 20.11x | 15.30x | |||
| P/FCF | 45.30x | 278.09x | |||
| PEG ratio | 3.77x | 24.77x | |||
| EV/EBITDA | 18.14x | 12.54x | |||
Fundamentals | |||||
| Gross margin | 59.66% | 50.29% | |||
| Operating margin | 32.04% | 11.16% | |||
| Pretax margin | 39.42% | 13.50% | |||
| Net margin | 32.80% | 10.83% | |||
| Tax rate | 16.78% | 19.73% | |||
| ROE | 35.00% | 21.87% | |||
| ROA | 22.20% | 9.49% | |||
| Interest coverage | – | 35.17x |
| Add stock | Add stock | Add stock | |||||||
|---|---|---|---|---|---|---|---|---|---|
Basics | |||||||||
| Name | Alphabet Inc. | Amazon.com, Inc. | |||||||
| Price | $317.28 | $248.00 | |||||||
| Sector | Communication Services | Consumer Cyclical | |||||||
| Market cap | large / 3,880,313,684 | large / 2,675,002,400 | |||||||
| Beta | 1.20 | 1.46 | |||||||
Dividends | |||||||||
| Dividend | $0.8600 | – | |||||||
| Yield | 0.27% | – | |||||||
| Frequency | Quarterly | – | |||||||
| Payout ratio | 4.32% | – | |||||||
| Dividend CAGR (3y) | – | – | |||||||
| Dividend CAGR (5y) | |||||||||
| Dividend CAGR (10y) | |||||||||
Dividend safety score | |||||||||
| Overall score | |||||||||
| Forward payout ratio | |||||||||
| Payout ratio/FCF | |||||||||
| Dividend CAGR (3y) | |||||||||
| Revenue CAGR (3y) | |||||||||
| Debt/EBITDA | |||||||||
| Debt/Equity | |||||||||
Valuation | |||||||||
| P/E | 15.94x | 19.95x | |||||||
| P/S | 8.24x | 2.98x | |||||||
| P/B | 7.98x | 5.19x | |||||||
| P/CF | 20.11x | 15.30x | |||||||
| P/FCF | 45.30x | 278.09x | |||||||
| PEG ratio | 3.77x | 24.77x | |||||||
| EV/EBITDA | 18.14x | 12.54x | |||||||
Fundamentals | |||||||||
| Gross margin | 59.66% | 50.29% | |||||||
| Operating margin | 32.04% | 11.16% | |||||||
| Pretax margin | 39.42% | 13.50% | |||||||
| Net margin | 32.80% | 10.83% | |||||||
| Tax rate | 16.78% | 19.73% | |||||||
| ROE | 35.00% | 21.87% | |||||||
| ROA | 22.20% | 9.49% | |||||||
| Interest coverage | – | 35.17x | |||||||
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