zooplus SE operates as a prominent online retailer specializing in pet supplies. The company offers a comprehensive range of wet and dry food, nutritional supplements, and treats for dogs and cats, featuring proprietary brands such as Concept for Life, Wolf of Wilderness, Wild Freedom, Purizon, Rocco, Cosma, Lukullus, Feringa, Briantos, My Star, Smilla, and Tigerino. Beyond food, their inventory includes various specialized non-food articles like toys, scratching posts, transport carriers, grooming and care products, bedding, and other essential accessories.