Established in 1999 and based in Munich, Germany, zooplus SE operates as an online platform dedicated to pet supplies. The company provides a vast selection of items, including various wet and dry foods, nutritional supplements, and treats for canine and feline companions, offered under numerous brands such as Concept for Life and Wolf of Wilderness. Beyond edible goods, zooplus also furnishes specialty articles like pet toys, scratching posts, travel carriers, grooming and care products, and bedding.