XLMedia PLC operates as a performance publishing company that delivers customers to online businesses in Scandinavia, other European countries, North America, Oceania, and internationally. It owns and operates approximately 2,000 websites in 18 languages across various industry verticals, including gambling, sports betting, personal finance, and others. The company was formerly known as Webpals Marketing Systems Ltd. and changed its name to XLMedia PLC in November 2013.