Purple Innovation, Inc. specializes in the design and manufacture of a diverse array of sleep and comfort solutions, primarily mattresses, pillows, and various types of cushions. Its comprehensive product portfolio extends to include bedding accessories such as bases, foundations, sheets, mattress protectors, and bed frames, alongside additional comfort items like seat cushions, weighted blankets, and duvets, as well as pet beds. The company distributes and sells its merchandise through a multifaceted approach, encompassing its direct-to-consumer e-commerce site, collaborations with brick-and-mortar wholesale partners, third-party online vendors, and its own branded Purple retail showrooms.