NIP Group Inc. operates as a comprehensive esports organization, with significant operations in the People's Republic of China, Sweden, and other global markets. The company manages prominent esports brands, including Ninjas in Pyjamas, which is recognized for its PC and console gaming focus, and eStar Gaming, specializing in mobile esports. Beyond brand ownership, NIP Group cultivates and manages numerous competitive esports teams that participate across a wide array of video game titles and competitive levels.