Lot78, Inc. designs, markets, distributes, and sells apparel under the Lot78 brand name to fashion-conscious consumers in North America, Europe, Asia, and South America. The company operates in three segments: Wholesale, Consumer Direct, and Core Services. It offers a collection of men's and women's ready to wear line, which include leather jackets, T-shirts, sweats, knitwear, accessories, jeans, chinos, and wool coats.