LGBTQ Loyalty Holdings, Inc. operates as a financial data and methodology provider, with a core commitment to fostering diversity and inclusion. The company oversees the LGBTQ100 ESG Index, an environmental, social, and governance benchmark specifically designed to offer a unique perspective for investors seeking to align their portfolios with corporations demonstrating strong equality principles and robust ESG performance. Founded in 2009, the firm rebranded from LifeApps Brands Inc. to its current name in May 2019.