Jowell Global Ltd. runs an e-commerce platform in China, focusing on the sale of cosmetics, health and nutritional supplements, and household goods. Its extensive catalog also features skincare, body care, baby and children's products, cleaning supplies, fragrances, food items, electronics, and apparel. In addition to its online operations, the company sells its offerings through a network of physical retail stores branded as Love Home, which numbered 26,043 outlets as of December 31, 2021.