Muscle Maker, Inc. oversees and licenses a diverse portfolio of restaurant ventures, most notably Muscle Maker Grill, SuperFit Foods meal prep, and Pokemoto Hawaiian Poke. Its primary concept, Muscle Maker Grill, functions as a fast-casual dining establishment, specializing in protein-rich dishes such as chicken, seafood, pasta, burgers, wraps, and flatbreads. The menu also features various entrée salads, sides, protein shakes, and fruit smoothies.