Franchise Group, Inc. is a diversified holding company that acquires and operates businesses primarily through a franchise model or with strong franchising potential. Its extensive portfolio is structured into six distinct operating segments: The Vitamin Shoppe: This segment functions as an omnichannel specialist, offering a wide array of health and wellness products, including vitamins, minerals, herbal remedies, specialized supplements, and sports nutrition. It markets these under its own brands like BodyTech, True Athlete, plnt, and ProBioCare, among others.