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Fire & Flower Holdings Corp. operates as an independent cannabis retailer throughout Canada and the United States. The company supplies cannabis products and accessories to the adult recreational market, selling through its own branded outlets—including Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox—and also distributing to other private retailers. In addition to its physical stores, Fire & Flower manages several digital ventures: the Hifyre digital retail and analytics platform, the Spark Perks customer loyalty program, cannabis content and information sites PotGuide and Wikileaf, and the Pineapple Express delivery platform.