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Charlie's Holdings, Inc., along with its affiliated companies, specializes in the creation, promotion, and worldwide distribution of vapor products containing nicotine. Its merchandise is supplied to approximately 80 nations, including prominent markets such as the United Kingdom, Italy, Spain, New Zealand, Australia, and Canada, through a multi-channel network comprising wholesale partners, specialized retail outlets, and independent online sellers. The corporation was formerly known as True Drinks Holdings, Inc. before rebranding as Charlie's Holdings, Inc.