Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across two key segments: the internet-focused Cheers APP Business and its Traditional Media Businesses, additionally engaging in mobile and online advertising, as well as media and entertainment ventures. Cheer Holding offers a comprehensive suite of digital platforms and applications, including the CHEERS app, which integrates e-commerce functionalities with professional content.