The investment seeks to track the performance, before fees and expenses, of the EQM Brand Value Index (the index). Under normal circumstances, at least 80% of the fund's total assets (exclusive of any collateral held from securities lending) will be invested in the component securities of the index. The index measures the performance of up to 50 publicly-traded U.

S. companies based on a proprietary analysis of the value of their brand relative to their market capitalization.