BIR Financial Limited is an Australian financial services provider, operating primarily through its subsidiary, Pulse Markets Pty Ltd. The company delivers a variety of services, including equities and derivatives trading and capital raising, to a diverse client base encompassing retail, institutional, corporate, and private individuals. Established in 1996, it was formerly known as Birrabong Corporation Limited before rebranding as BIR Financial Limited in June 2018, with its headquarters located in Bondi Junction, Australia.