Waterloo Brewing Ltd. is actively involved in the creation, marketing, and distribution of various alcoholic beverages. The company produces and sells its flagship premium beer under the Waterloo label, offered in bottled, canned, and draft formats, alongside value-oriented beers such as Laker and Red Cap. Their product portfolio also includes vodka-based coolers and ciders marketed under the Seagram brand, as well as coolers featuring the Margaritaville trademark.