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boohoo group plc operates as a prominent online fashion retailer, with its various subsidiaries reaching consumers across the United Kingdom, the wider European market, the United States, and internationally. The company is engaged in the design, procurement, marketing, and sale of apparel, footwear, accessories, and beauty products, primarily catering to customers aged 16 to 45. Its extensive portfolio encompasses well-known brands such as boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams.