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Adveritas Limited, an Australian company established in Bentley in 2012, operates internationally, delivering sophisticated solutions for digital advertising. The firm focuses on optimizing ad performance by offering services for funnel measurement, verification, and crucial fraud prevention. Among its core offerings is TrafficGuard, a Software-as-a-Service platform that proactively detects, thwarts, and provides detailed reports on digital ad fraud, safeguarding advertising budgets.