Established in 1995 and based in Tampa, Florida, AutoWeb, Inc. operates as a digital marketing enterprise exclusively serving the automotive industry across the United States. Its primary objective is to equip car manufacturers and dealerships with the tools to effectively market and sell both new and used vehicles to consumers. Among its core offerings are lead generation programs: one for new cars, where interested buyers can inquire about specific models' pricing and availability, and another for used vehicles, enabling consumers to perform precise searches based on criteria such as cost, brand, mileage, and geographical location.