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BILI Social International, Inc. operates as an investment holding company and, through its subsidiaries, operates an AI-powered social commerce platform designed to facilitate connections between social media creators and brands. Its services include BILI Base, an AI-powered social commerce platform enabling creators to sell products as retailers; BILI Boost, an AI-enabled search engine and campaign management solution for brands to identify, contract, and collaborate with optimal creators; BILI BoostAI-Enabled Automated Content and Campaign Service, which automates digital marketing campaign execution using AI technologies; BILI Boost+, which adds advanced targeting capabilities based on prior consumer purchase behavior; and BILI Academy, which provides training for creators during onboarding. The company also offers international campaign management for Asian manufacturers targeting North American markets and provides athlete-driven social commerce offerings through exclusive partnerships with the NHL Alumni Association and the CFL Player's Association.