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Arçelik Anonim Sirketi, together with its affiliated companies, is engaged in the manufacturing, promotion, distribution, sales, after-sales support, import, and export of consumer durable goods and electronic devices, serving both the Turkish market and global customers. Its business operations are organized into White Goods, Consumer Electronics, and 'Other' divisions. The company's extensive product line encompasses a wide array of household appliances, including both top-loading and front-loading washing machines, various deep freezers (horizontal and vertical configurations), split air conditioning units, microwave ovens, water dispensers, a comprehensive range of cooking solutions (such as gas and electric cookers, built-in culinary products, and kitchen hoods), dishwashers, cooling units, refrigerators, coffee makers, and combined laundry and washer-dryer units.