99 Loyalty Limited, an investment holding company, provides loyalty technology services to enterprise clients in the financial services market in the People's Republic of China. The company offers mobile platform solutions, including 99 Marketplace that offers virtual products, applications, lifestyle entertainments, marketing services, platform operations, and O2O solutions for banks and other big institutions; business procurement tools; interactive marketing solutions that provides various offline and online marketing solutions and tools; and loyalty management solutions. It also provides insurance brokerage services.