The Trade Desk, Inc., established in 2009 and headquartered in Ventura, California, is a global technology firm. The company delivers a proprietary, self-service, cloud-hosted platform that empowers advertising buyers – primarily advertising agencies and other service providers acting on behalf of advertisers – to strategically develop, manage, and enhance sophisticated data-driven digital advertising campaigns. These campaigns are versatile, encompassing diverse formats like display, video, audio, native content, and social media, and are deployable across various devices including personal computers, mobile devices, and connected televisions.