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Van de Velde NV, together with its subsidiaries, designs, develops, manufactures, and markets fashionable luxury lingerie and swimwear for women worldwide. It operates through two segments, business to business (B2B) and direct to consumer (D2C). The company offers its products under the PrimaDonna, Marie Jo, Andres Sarda, and Lingerie Styling brands.
It also operates retail websites; stores; and boutiques and department stores. The company was founded in 1919 and is headquartered in Schellebelle, Belgium. Van de Velde NV is a subsidiary of Van de Velde Holding NV.
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