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THG Plc operates as an e-commerce technology company in the United Kingdom, the United States, Europe, and internationally. The company operates pure-play sites, such as Lookfantastic, Cult Beauty, and Dermstore that offers approximately 1,300 premium brands across the skincare, haircare, cosmetics, and fragrance categories; Myprotein, a direct-to-consumer sports nutrition provider that offers products across various categories, including vegan alternatives, health snacks, vitamins and athleisure; and THG Ingenuity, an end-to-end platform that powers digital experience and retail for FMCG, beauty, and retail brands. It also engages in the online beauty and haircare businesses; and provision of skincare, haircare, and cosmetics products.